If you are a business owner, then I think nobody should explain to you the importance of ranking high in search engine results because, at this point, you can easily understand why 44% of local search clicks go to the top 3 positions.
Not only that but you will be amazed to know that the “near me” searches have increased by 400% over the past few years.
So, there is no wonder that all the business owners are trying hard to get their business on Google maps and looking for strategies to dominate the local pack for more ranking and leads. If you are one of those and currently experiencing no leads and traffic, then I hope this article is the right solution for you.
I have mentioned the ideas and tips to optimize your GMB profile and make it more impactful so you can easily dominate the local pack and beat all the competitors in no time. Once you set up your GMB profile, you can implement lots of ideas and tactics to enhance the listings. But these ideas and tips are proven and have already helped a lot of struggling and established business owners.
Ensure Your Location and Other Details are Accurate
GMB optimization is an important service in local SEO. If you want to be searched by local audiences, you must have a proper local listing.
Before taking any action for optimizing your GMB profile, it’s important to ensure that your location is accurate and that other details like company name, phone number, address, URL, and operating hours are correctly mentioned. There is no room for any mistake as these are your basic details that guide your customers so these details should be updated every time.
This is the most important step for optimizing your GMB listings and can help generate positive reviews.
Once you create the listings, it’s time to verify them. Because verification assures search engines that the company has a physical location and authorizes to manage your listing. In case, you forget to verify the listings, you won’t be able to optimize them ever.
Tag Relevant Categories for Your Business
Search engines allow business owners to tag relevant categories for their company as it will narrow down some relevant searches for the business. Now you can tag more than 10 categories, but there will be one category that can be deemed the primary category and define the overall nature of your business.
You can choose from more than 4,000 categories. However, you are not allowed to create your own. If you think that the pre-populated categories of Google do not represent your business, then it’s better to settle for the most relevant category that defines your services.
Describe Your Business with Relevant Keywords
It’s time to create a keyword-rich description of your business.
You’re allowed to use 750 characters for describing your business effectively. Now this description will show at the top when you rank in the Knowledge Panel.
Therefore, it is recommended to create good, keyword-rich, and audience-centric descriptions. Also, keep in mind that the first 250 characters of the description will show up first before it gets cut off in the Knowledge Panel. So, these 250 characters should be awesome and filled with relevant keywords that best describe your business.
Grab Audience’s Attention with Images and Videos
If you want to grab the audience’s attention, you need to upload a lot of attractive images and videos because they help build users’ interest and make you an authentic business in the eyes of Google and other users.
You can upload three types of photos for optimizing your GMB profile. The photos are logo, cover photo, and different images that can be tagged as internal or external to your business.
It’s important to keep one thing in mind. Any person is allowed to add photos to your listings. Yes, that’s true. anyone can add photos.
As you are managing your profile online and making things visible to other people, you can check out what people have posted and then request to remove anything that violates Google’s content policies. Business owners remove photos that do not represent their business well or violate their terms.
Post Text and Photos on Your Profile
Yes, you read that right. Google allows you to create content and post photos on your profile.
You can directly upload anything to your GMB listing and share updates, details of upcoming events, new offers and promotions, and everything that you feel your audiences will appreciate. All these posts will appear in the Knowledge Panel and they will be awesome to boost engagement with the GMB listings.
When it comes to creating Google Posts, make sure you add all the images, catchy calls-to-action, as well as relevant links to landing pages on your website.
List Prices and Services You Offer
Search engines allow business owners to categorize and then list all the prices and services in order to help potential customers see what you are offering to them; for instance, electricians may add “repair electrical wiring” or “install fixtures in buildings” as part of their services. You can choose different categories from the predetermined list of services. When you optimize your services, it will help customers find everything they are looking for.
Create Frequently Asked Questions
This is another technique to make the listing impactful. You can ask questions from your customers and also answer their queries in this section. Google allows anyone to ask questions about your services.
All the questions will appear on the listing and help increase the visibility for relevant searches.
Google allows you to add questions and answers to the listings, instead of keeping them waiting for a reply. You can easily leverage GMB Insights as well as audience data so users can easily understand everything about your business.
If you are a local business owner, you must understand how important is to rank in local searches. And this is only possible when you have a fully optimized GMB profile.
If you need help or support in optimizing your GMB profile, then it’s better to get professional assistance from White Links where experts can customize and optimize your GMB profile according to the latest trends. We go the extra mile to rank your listing in the local pack so it can get maximum clicks and leads every single day.
So, let’s talk to our specialists and take your GMB listing to the next level.