Did you know a simple logo can make or break the reputation of your business in the market? Why? Because it’s a touchpoint that represents the reputation of every company. It is a medium to convey your message to the right audience.
So, what if that medium is not credible, reliable, and in fact very weak?
Well, well… you cannot do anything than implement some strong design elements. But remember, these design elements shouldn’t ordinary or simple. You need to go to the next level to set yourself apart from others.
One mistake that many people make while designing a logo is, that they assume that it’s going to sell their products and services. So, they design it according to that perspective. But the fact is, a logo is just an identity of your brand. As described by Paul Rand:
“A logo doesn’t sell (directly), it identifies.”
To make that identity strong in the market, we are going to reveal some stunning logo design secrets that we are sure that you have never known before.
Explore All the Basic Details Wisely:
We all know that all clients are different, and so their thinking is. And people in the design profession have to understand their mindset and thinking to come up with their desired product. To make things a bit easier and to reach their level, ask your clients a series of accurate questions. For example, what logo designs inspired you in the past? What sets your business apart from others? What theme colors does your brand have? And so many…
We know that these questions look pretty straightforward but believe us, they are very challenging to answer. Hence, the objective is to explore as many details as you can so that you can easily learn what your clients want and how to come up with their desired logo.
Create a Simple-Looking Logo for Good Impression:
Simplicity is probably the best element in graphic design that makes your business look strong and authentic. The surprising part is, that very few people know about that fact.
Imagine, you have a business logo that features tons of colors, lines, and graphics that actually hides the real purpose. It won’t convey anything which makes it a little chaotic.
On the other side, when you will have a simple, easy-to-comprehend, and professional-looking logo, it will set a good first impression on your customer’s mind. Not only that, but it will also make your brand look credible, real, and reliable.
You should be focused more on the concept of your business and then align the design with your business theme and objective. Your logo should highlight the one main objective and not the list of all the services.
Use the Sketch board to Visualize it:
Do you like sketching? What if you sketch your business logo down on paper and visualize how it will exactly look? We know that it’s a bit time taking, but trust us, it’s worth the process.
In fact, it’s a great idea to come up with something perfect. You can record and draw as many times as you want until you get the perfect picture. You can also use some apps for sketching to make the process fast and convenient. Sketching will help you put different shapes that you exactly want.
Follow the Black and White Concept:
The Black and white design is not outdated. In fact, it still is a priority for many businesses today.
So, it’s a good idea to follow the concept of creating a logo with a black and white theme. If you don’t think it’s good, you can later fill in the colors as well. Filling colors afterward will give you a clear idea of what the logo should look like.
All you need to do is, grab a piece of paper and draw your idea on it. observe the lines, check the shape, and do different things to make them attractive. Once you are all set, you can decide whether you want to add colors or keep it simple in a black and white shape.
Add Fun to Your Logo:
This is something that makes people smile the first time they come across your logo.
Yes, you can add fun to the logo as this is what people are looking for. For example, check out the logo of Amazon. Doesn’t it look fascinating to know that the company you work with for buying products is always with you and supports you?
But how can you know that? How does it give you such an impression? By seeing the logo that you create for the company.
When you design a logo, make sure that it’s highly attractive, simple, appealing, and describes the overall concept of your business as it will help people know whether you are the right company to work with or not.
Keep the Logo Appropriate:
Relevancy is the key. If your logo is not relevant or appropriate, it might not attract your audience.
Make sure you design a logo that looks incredibly relevant to your services, business activities, and overall theme. For example, a pretty typeface will look more appropriate and suitable for a hotel and some fun typography with bright colors will look more suitable for the daycare center. Similarly, a palette of bold red, green, and pink colors will look wonderfully appropriate for the fashion business.
Therefore, its always recommended keeping your logo relevant and appropriate so that it can convey the real message. It should be designed like it immediately conveys the message to the audience without having to make them think for minutes.
Being a business owner, you must want your logo to stand out and be completely out of the box. Right? Well, it’s easy. All you need to do is, work with a reliable and experienced logo design company that can ensure your desired results and implement the above-mentioned secrets.
Without reliable design experts, it’s hard to come up with your desired design as they keep all the necessary pointers in their minds as compared to the unprofessional agencies that make fancy logos without putting much thought into them.