Technical SEO Issues and Reasons Why You Are Not Ranking?

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Umer Hayat

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Technical SEO serves as the backbone of your entire SEO process. If there are problems in your technical SEO, then most likely, you won’t rank anywhere in Google search results. As a result, you will fail to generate the expected results.

That’s the reason, it is crucial to fix your technical SEO issues like Search Console Errors, Disavow Backlinks, Keyword mapping, and  Website structural changes first and then follow other strategies for good results.

But the problem is, how to find out problems that are the leading cause of poor ranking and results?

Well, that’s not something to worry about today. You can consider a technical SEO audit that tells all the issues and common errors your site is facing. It will tell you what errors are causing indexing problems, and what needs to be done for mobile optimization. After working on these issues, you can expect desired results and of course a lot of leads, conversions, and revenue as well.

So, let’s find out what technical SEO issues that do not let you rank well in Google search results.

Fix Duplicate Content

Google loves one thing in SEO – unique content.

Now this means if your content is duplicate, then there are no chances to get ranked. It’s almost impossible to rank in the top three positions with duplicate content.

You can use tools like SEMrush and Screaming Frog to find duplicate content issues. They will crawl your site as well as different websites to check if the content is already posted anywhere before.

To fix this issue, all the pages of your site should be unique and engaging. Every page must have a user-friendly URL, proper title, meta description, and heading tags. The H1 heading must be highly visible as it contains your primary keyword. So always put your main keyword in all the sections of your page so you can capitalize on the keyword’s strength.

Rel = Canonical Problems

Rel=canonical can be used to associate one page of your site with another page. It will boost credibility as well as limit duplicate content without even damaging the ranking of your page.

It will tell Google that the page with rel=canonical should deserve to be ranked. 

But if it is used in the wrong place, then it could create a lot of confusion and lead Google to not rank your page.

So, it’s better to go through the code on every page so you can locate rel=canonical and check if it’s properly utilized.

Set the Title Tags Just the Right Way

Wrong title tags can create a variety of problems in your onpage SEO. If your title tags are not set the way they should be, then it’s hard to get ranked at top positions. 

Some issues associated with title tags are:

  • Same/duplicate tags
  • No title tags
  • Too long or too short title tags

Your title or meta tags help users and search engines identify what your overall page is about. Title tags make your page understandable as they are part of the optimization process.

So, it’s important to follow the basic factors for setting the title tags in the right way.

First, the title tag must be between 50-60 characters long and must have a primary keyword in it. for avoiding all the technical issues, your title tags shouldn’t be duplicated and there should be competitor Analysis should be made.

Issues Related to Header Tags

Header tags or (H1) are the most important crucial component in your on-page SEO.

The title tags appear in search results, while H1 tags are visible to users on your webpage. So, these two shouldn’t be the same.

It is not recommended to have more than one H1 tag on every page. Moreover, it shouldn’t be duplicated or missing as well.

So always make sure that you have included one H1 tag on your page which contains your primary keyword.

Missing Meta Description

Missed meta descriptions create problems that you have never imagined.

It is a short snippet that tends to summarize everything your page is about. 

Search engines display the meta description when people search a particular phrase in Google and then they come across a short two-lined description that defines that search briefly. Therefore, it is better to optimize your page for meta description and include all the necessary keywords for increased ranking.

Make sure the description is only limited to 150-160 words. This is an ideal limit set by search engines.

Low Word Count on Pages

Though Google loves simplicity and comprehensibility, but it doesn’t mean that your pages should have a low word count. 

Google ranks pages that have long-form content and which offer more value to the audience. that’s why, it’s recommended to create long-form articles, include numbers and stats, add visuals, and make the article from 1500-4000 for getting ranked in search engine results.

Missing ALT Text Tags

Alt-text is best for many reasons.

They make your site accessible. When a person who is visually impaired visits your site, he can use the ALT text tags to learn what the image is all about on your site and what’s their actual purpose of them.

Another reason is, that they are best in terms of technical too because they offer enough space for text content that can be used to rank your site well on search engines.

Broken Images and Links

Always follow one rule in technical SEO, link your image properly. 

Whether this link leads to some other website or any webpage on your website, you need to send people somewhere more credible spot once they click on the image.

Your images that lead to absolutely nowhere always become a reason for increased bounce rate which affects your technical SEO.

Even after adding links to your images, you need to check them after some time to make sure that the errors are not negatively affecting your website.

How to Optimize Your Site for Technical SEO?

It’s simple, work on all the above issues that affect the performance of your site. Or in another case, count on the best technical SEO agency that has proven expertise in working on all the technical SEO issues. 

The experts understand what issues to fix first, how to fix them, and when they could cause problems to your site. In a nutshell, working with a reliable technical SEO agency can eliminate all the issues that disturb the performance and ranking of your website.