When you hear the word “off-page SEO”, you probably think about links or posting articles on different platforms. Right?
However, that’s not all about it. There is so much to explore that can take the ranking of your site to the next level. So, if you were wondering about how to get more traffic or how to earn reputable backlinks, it’s time to stop following those old tactics that do nothing except drive irrelevant traffic to your site.
Here I have mentioned 10 must-know off-page techniques that can improve the position of your site in Google search results.
- Create Engaging and Shareable Content
According to an old saying “Content is a king”, and I would definitely agree with that. Creating engaging and shareable content is actually a secret to ranking high in search results.
Creating content is a way to generate unlimited natural backlinks to your website. So, it’s recommended to research more often and keep your website updated with fresh and unique content.
- Reach Out to Influencers
If you have created some engaging articles and blog posts, then don’t hesitate to share them among a group of influencers. Ask them to check your blogs and get a link back from their reputable sites. However, it is important to get links from highly relevant and authoritative blogs.
- Submit Guest Posts
There are plenty of high-quality websites and blogs that invite writers to contribute with their inspiring content, called guest posts.
It’s best to create an amazing guest article and reach out to the blogs that seem more relevant to your niche. It’s better to not focus on the quality of links, and just consider the quality. Make sure you don’t post multiple times on the same sites or blogs.
- Social Media Engagement
Social media engagement is one of the most crucial off-page SEO strategies that could increase your reputation in the industry in no time. If you want to make your business popular, create a robust social media strategy to engage followers. Set up accounts on every social media platform and run ads for further leads and calls.
With a strong social media presence, you can easily achieve multiple high-quality backlinks for your site.
- Social Bookmarking
Never underestimate the importance of social bookmarking sites.
These sites serve as the best platform to promote your website. When you start bookmarking your articles on different popular websites, you instantly gain high traffic from these sites which ultimately increases your DA and authority.
Diigo, Digg, Slashdot, Reddit, Plurk, Folkd, and Instapaper are some high-quality bookmarking sites.
- Niche Edits
Have you ever implemented a niche edit technique? This is another crucial off-page SEO strategy through which you include links to your website in the existing content of a reputable platform. For example, if there is a high-quality website relevant to your business, you can simply approach them and ask to mention your service page link.
This strategy will deliver quality do-follow links with massive traffic.
- Directory Submissions
Directory submissions are also crucial for off-page SEO. However, it’s important to follow new changes to get the most out of your submissions.
Because directory submission is a technique that constantly helps build high-quality links. So, it’s very important to choose some good and effective directories and then select the right categories for submission. Maybe the submission takes some time, and you have to wait for results. But once your site is submitted to a relevant directory, you will have a permanent do-follow backlink and will definitely drive tons of relevant traffic.
- Press Release Submission
What about creating a stunning news story about your business and submitting it to a high-quality press release submission site? The technique helps drive relevant traffic, offer do-follow links, and ensure a positive response from your targeted audience.
Prlog, OpenPR, and some other sites are highly popular and can take your site’s reputation to the next level.
In case you are struggling to submit your PR on those sites, you can always connect with professionals who can guarantee the quick submission of PR on these sites as they know all the ins and outs more than common people.
- Consider Google My Business
For perfect off-page SEO, Google My Business is the best option to consider. It is free to use a product by Google that helps you enlist your company locally so they most people can find your business with all the basic details. This platform is best to optimize for achieving a high local ranking.
There are plenty of areas that help you optimize the content and links. After that, you can drive valuable social traffic and brand awareness for your business.
Relying on professional help for GMB optimization is also a great choice as professionals help create proper 250 words descriptions, regularly update your posts, watch all the reviews, upload real photos, and reply to audiences quickly.
- Web 2.0 Submissions
Another popular idea many business owners consider is Web 2.0 submissions.
Web 2.0 are free platforms where you can create your subdomain and post high-quality content instantly to get backlinks. Medium, Tumblr, Blogger, and Weebly are some good Web 2.0 sites that deliver awesome results.
Make sure you keep sharing great content on web 2.0 blogs, keep them updated regularly, and build backlinks for your sites.
Conclusion
Off-page SEO is a brilliant way to generate quality backlinks for your site, drive traffic, and earn a reputation for your business.
It’s important to follow all the above-mentioned strategies so that you can optimize your site well and attract the most audience every single day.
Keep in mind, that these are not the only strategies. There are still lots of ideas and off-page techniques that can boost your site efficiently and deliver amazing results. However, for their successful implementation, you are required to get professional help.White Links is your top SEO agency that helps execute reliable off-page SEO techniques so you can build the reputation of your brand and yield effective and long-term results. Connect with our professionals and learn how we improve your site’s authority using off-page SEO.